Family & Young
Marketing

Decision making models
 

Nowadays family decisions are made differently.

Hierachical approach is no longer used.

„We love our kids, we want everything what’s best for them. That’s why we guide them through life and make decisions that are best for them”.

It is more of a partnership-based model now.

„We want to support our kids in whatever they do to the best of our abilities and we want them to choose their own path in life”.

Sometimes it is child who makes decisions. Parents are there just to approve them.

„If that’s what our kids want we’re going to do it as long as we don’t find it harmful for them”.

 

This new model requires a different approach towards marketing.
Family Thinking means giving up classical relationship
between the brand–and the consumer in favour of relationship between three subjects:

Family Thinking means perceiving communication through prism of family, where:

• Parents choose brand for kids.
• Kids evaluate brands chosen by parents.
• Product that the whole family uses has to satisfy all its members.

A family consisting of different needs and expectations together makes a single decision.

• They plan a family vacation taking into account kids’ needs and expectations.
• They buy a car for dad, mom and a child. And it is a single car.
• Parent allows sampling of products for kids.

If we want to create solutions that will be approved by families we need to think in terms of needs of a whole family. We know how to do that.  And we know how to use this knowledge to benefit your brand.

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1. We know what we’re doing.

We’ve been on the market for 8 years and we’ve implemented over 160 projects related to family and young marketing.

We build relations based on partnership.
We create long-term strategies. With some of our Clients we’ve been cooperating since 2008.

We prove effective at both big and small projects:
So far one of our biggest projects was worth over 5,3 mln PLN, and the one that brought us awards – 43K PLN.

2. We like challenges. And challenges like us.

• Our video clips for Kinder Niespodzianka were played over 90 mln times on YouTube.
• Nine editions of „Mom, Dad, I prefer water” program equals to over a million participants.
• For one of our projects we brought to Poland one of the best football schools in the world – Ajax Amsterdam Academy.
• We broke Guinness World Record.
• We received two gold records.

3. We build brand’s presence subtly but effectively.

We know how to act ethically because we understand parents’ wariness regarding advertising and persuasive communication aimed at their children. Not only do we know how to take their worries out but also how to make them happy about their kids’ participation in our projects.

4. We know the world of education.

We understand the needs of this environment. The solutions we produce are enthusiastically adopted by teachers and heads of educational institutions.

5. We move families.

We don’t just talk about a brand – we let people experience it. The brand works when it creates a world open for families.

6. We address needs of families and kids.

We adjust products and services, and sometimes we create new ones. Not only do we know what works, but also how and why. We just know this market better that anybody else.
Everything that we do simply works.

7. We combine the different competences within the Family 360 concept

Brief we turn to the idea that we breathe life into all relevant touchpoints, both offline and online: production (events, music, music videos, music), BTL, PR and Digital.

8. Digital

Our digital campaigns are based on an author method that resembles the prism. The light emitting into the prism is the main message of the brand, and the diffused light coming out of the other side, symbolizes communication stratified to specific segments (age, gender, status, values) in their respective touchpoints.

9. PR

Our job is to design communication plans and strategies and supervise their implementation. We select tools and target messages to reach our target audience as precise as possible. The condition necessary to create engaging communication is leaning on true insights.

This is possible thanks to our specialization. Generations has been exploring the family marketing for the past 10 years and keeps up with the latest trends in the field.

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Check how fast we reply.
See how effectively we can answer to your brief.
Email us, call us, let us know.

hello@gnrs.pl
22 833 23 78

New Business Manager:
Dariusz Pawlak
d.pawlak@gnrs.pl
506 352 567

 

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