On October 11, 2017, the Family Thinking Forum took place at the Fort Sokolnickiego, Warsaw, Poland. 11 european speakers, and 3 thematic panels delivered the most up-to-date knowledge of family, youth and children's marketing, lots of inspiration and solutions.
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„We love our kids, we want everything what’s best for them. That’s why we guide them through life and make decisions that are best for them”.
„We want to support our kids in whatever they do to the best of our abilities and we want them to choose their own path in life”.
„If that’s what our kids want we’re going to do it as long as we don’t find it harmful for them”.
We’ve been on the market for 8 years and we’ve implemented over 160 projects related to family and young marketing.
We build relations based on partnership.
We create long-term strategies. With some of our Clients we’ve been cooperating since 2008.
We prove effective at both big and small projects:
So far one of our biggest projects was worth over 5,3 mln PLN, and the one that brought us awards – 43K PLN.
We know how to act ethically because we understand parents’ wariness regarding advertising and persuasive communication aimed at their children. Not only do we know how to take their worries out but also how to make them happy about their kids’ participation in our projects.
We understand the needs of this environment. The solutions we produce are enthusiastically adopted by teachers and heads of educational institutions.
We don’t just talk about a brand – we let people experience it. The brand works when it creates a world open for families.
We adjust products and services, and sometimes we create new ones. Not only do we know what works, but also how and why. We just know this market better that anybody else.
Everything that we do simply works.
Our job is to design communication plans and strategies and supervise their implementation. We select tools and target messages to reach our target audience as precise as possible. The condition necessary to create engaging communication is leaning on true insights.
This is possible thanks to our specialization. Generations has been exploring the family marketing for the past 10 years and keeps up with the latest trends in the field.
Youth academies created so that the youngest can make their football dreams come true together with Nivea. For the first time in history Ajax Amsterdam Academy – the best football academy in the world – was brought to Poland.
Agency’s task: Creative concept and implementation including recruiting Ajax Amsterdam for the project.
The best products, the best prizes and meeting the real Champions.
Agency’s task: Creative concept and implementation.
We help to build good habits right from the early age. For over 10 years, together with Żywiec Zdrój we’ve been convincing kids to drink water, teachers to teach about it and parents to change their habits for healthier ones.
Agency’s task: Creative concept and implementation of 8 editions of the program.
We’ve created and introduced a strategy for Ferrero’s iconic brand. The strategy that has been successfully implemented for over 8 years. It started with an idea for the brand and went on to staging musicals and a YouTube channel with over 100 mln views. Our communication reaches both kids and their parents.
Agency’s task: Creating a strategy and its implementation since 2008.
Sensimotor development is an important issue for kids and their parents. Together with Huggies we make family life easier by coming up with ideas how to spend time in a healthy and fun way.
Agency’s task: Creative concept and implementation.
We came up with an idea and hit the road with a Road Show that brings joy to families all over Poland.
Agency’s task: Creative concept and implementation.
Kids’ development is an important issue and we help parents and teachers to support it. We reach different levels of education and show how to develop the most important skills in a creative way.
Agency’s task: Creative concept and implementation of the project showing how to develop important skills through fun.
Nobody knows kids better than their moms. We've appreciated their knowledge and decided to share it. When experts in toy designing met experts in kids upbringing the natural result was a series of recommendations for Fisher Price toys.
Agency’s task: Creative concept and implementation.
To celebrate Nievea’s 100th birthday we found a way to do something good for local communities and include the brand in their everyday life.
Agency’s task: Creative concept and implementation.
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hello@gnrs.pl
22 833 23 78